Continental selected Portugal for the exclusive launch of its groundbreaking ContiRe.Tex technology, which integrates up to 40 recycled PET bottles per set of tires. Replacing traditional polyester, this innovation slashes production energy, boosts recyclability, and serves as a major milestone toward Continental’s goal of 100% sustainable tire production by 2050.

BOOMER partnered with Continental to build a comprehensive launch campaign across digital and physical touchpoints. We crafted an interactive landing page that demystifies the technology for everyday drivers, integrated a ContiService agent locator, and built a seamless online quote request tool. To drive in-person conversion, the campaign was reinforced with localized communication assets across ContiService locations.

Created localized POS assets, featuring high-visibility posters and interactive displays, to drive awareness of ContiRe.Tex technology across the ContiService partner network.